Beauty Industry

Allkinds Expands into the U.S.

The bath, body and selfcare brand aims to teach kids and teens to care about their selfcare routines.

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By: Charlie Sternberg

Associate Editor

Allkinds, a bath, body and selfcare brand for kids and teens, has arrived in the U.S. market.
 
Allkinds products are made in Australia with naturally powerful ingredients that are scientifically effective and suitable for all skin types. The brand believes that there is no problem or flaws in a kid’s appearance, instead, it is about helping them learn to care about their selfcare routine.
 
With science-backed ingredients based on effectiveness, Allkinds products are uniquely designed for skin that’s growing up. The products are vegan, dermatologically-tested and formulated to a strict list of ingredient exclusions, including no SLS, SLES, sulphates, parabens, mineral oils and talc, and are not animal tested.
 
The brand features six “Allkinds worlds” for kids to explore, each with its own active ingredients, color, theme and 100% natural signature fragrance for bath and body essentials. They include:
 

  • Sweet Talk
  • Lazy Days
  • Superfresh
  • Hey Vacay
  • Intergalactic
  • Totally Clear
 
Each “world” includes colorful themed products like wobbly Jelly Washes, Whipped Shower Foams, Body Creams, Bath Bombs and fun accessories.

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